Case Study
Quest
the summary
Leveraging AI to build the future of web design
The Problem
Following a rebrand that completely changed their product, purpose, and core customer, Quest found their new audience and potential partners were struggling to understand their new offer. With no idea as to why and a product that demanded their small team’s full attention, I partnered up to find out where their brand was missing its mark.
The Challenge
Can digital designers easily create fully-customized websites without compromising their time or creative vision?
The Solution
After identifying the ideal users for Quest’s new platform, we crafted a challenge that was centered around their creative needs and used the insights gained to rebuild Quest’s position from the ground up. Through a new brand strategy, we reimagined Quest as a conduit for uncompromised creativity—a notion that would redefine company culture, prioritize key product features, and express the platform's intended role for creators.
Category
Rebrand, Technology, Startup
Things We Did
Brand Strategy + Positioning
Value Proposition Design
Copywriting + Messaging
Creative Direction
Visual Identity Refinement
Landing Page Design
Digital Motion Video
People Who Helped
Eric Sin | Creative Direction + Design
Julian Rotondo | Art Direction + Design
Kirill Maksimchuk | Motion Design
Alexandr Tulupov | Sound Design
the results
Impacts
Press
the details
Building Context
Following their transition from an established company to a rebranded startup, Quest struggled to divide their limited resources between developing their product and navigating their new market. Designers and potential partners were confused by Quest’s offer, ultimately unable to distinguish from existing solutions. Together, we uncovered that Quest’s hasty rebrand left much of their messaging unresolved and their team misaligned, hindering their ability to assume their new role.
To better understand Quest’s new customers and the platform’s true potential, we explored the functional and emotional drivers that digital designers face when looking to build a website. We discovered that although digital designers view website building as an essential skill, they believe their available options either demand a steep, platform-specific learning curve or restrict them to design within boundaries, limiting the full extent of their creativity. Simply put, they weren’t designing as desired—but as required.
Driving Change
To help Quest establish its undisputed presence as a new venture and communicate an offer that would be equally distinct, a new brand position was crafted—one devoted to keeping creativity pure and intuitive for digital designers. We then guided Quest in implementing their new foundation across their entire organization and refined key forms of branded communication.
